Our Company

Headquartered in Golden, Colorado, Feedback Sports offers a full line of professional grade bicycle repair stands, precision bike tools, elegant bicycle storage products and innovative cycling training hardware. Our products are a reflection of our internal passion as dedicated cyclists, racers and skilled mechanics.

Our products are in use at the Tour de France, World Championships, and the highest level of every discipline of cycling, making them the choice of discerning cyclists and mechanics globally.

With a priority on customer experience, the dependability and durability of our products are reinforced with our customer service department located in Colorado, USA.

Our Story


After finishing a Master’s degree in Electrical Engineering at the University of Florida, Doug Hudson packed his bags, and with a close friend set forth on an adventure undefined. Life was grand – bikes, surfing, snowboarding, skating – living the dream. That dream eventually led to the creation of the iconic messenger bag and lifestyle brand Chrome™.

Living in a warehouse in Denver, working endless hours designing, stitching, marketing and selling was all part of the dream and where he met his wife-to-be, Lisa.

While Doug was all-in at Chrome™, the voice in the back of his head reminded him of the hard work required to achieve his degrees. And so he transitioned his career to become a pioneer in the tech industry, traveling the globe to put his mark on the world of fiber optics.

With a never-ending passion for action sports Doug knew deep down his calling was not a suit and tie. While still working in fiber optics, he dipped his toe in the water with the introduction of the Feedback Sports Alpine Digital Scale – fitting for an electrical engineer. This venture whet his appetite to put the chips on the table. And with the support of Lisa, the two set forth towards a great unknown.


With a keen eye for good products and unfulfilled market needs, the Hudson’s acquired Ultimate repair stands. 15 years later, our company researches, designs and engineers dozens of products catered specifically to cyclists. As accomplished cyclists themselves, their passion for the sport and an active lifestyle is infectious. Their commitment drives the company forward and is the foundation of everything we do.

Doug and Lisa’s love of cycling and racing created and protects the cultural base of the company. They set the tone that we choose to be in the bicycle industry because although we work hard, we also want to have fun. Everyday, they remind us to work hard and play hard. To be respectful. To support our customers and business partners. To be good stewards of cycling, of industry, and the world around us.

Feedback Sports aspires to be a known and respected brand in the cycling industry, but more importantly, aims to be a company that others want to work with. Today, our products are found in over 40 countries around the world, and we’re just getting started. Thanks for joining us on this amazing ride!

Why Us?

Every day we work hard and play hard. Our lunch rides exist within the playground of Colorado’s Front Range – mountain biking, road loops, our local cyclocross course, or riding e-bikes to grab a burrito – we know all types of bikes.

We design premium products at attainable prices and focus on portability, durability and uncompromising quality. We support our customers, our community and our industry through various donations of time, energy and money.

We strive to be good stewards of cycling and promote the growth of the sport through long-term investments in youth development and the overall diversity of cycling.