Based in Golden, Colorado, Feedback Sports was started by avid cyclist/racer Doug Hudson in 2004 with his development of the Alpine Digital Scale to weigh bicycles.  Early on, the scales were successfully distributed through another Colorado company named Ultimate Bike Support, which Feedback Sports acquired in 2008 to add bicycle work stands and storage stands to the Feedback product mix. We have since refined these proven, award winning designs and continue to develop new and innovative products.
Our mission is to create products that we are proud of and believe in with a company that our customers feel good about. Our passion for cycling led to an appreciation for high-performing, well-tuned machines and this flows into the products we make.
Doug came up with the name Feedback Sports because of engineering’s use of feedback loops and cycles to improve and stabilize systems. This is the goal of our company and our products….using Feedback for improvement. 
Engineering your advantage.


Employee Profile:

Doug Hudson - Founder / President

Hometown:  Richmond, VA

Currently: Golden, CO

Experience:  Co-Founder of Chrome Bags, engineer and 10+ years of racing

Favorite Bike: My new 18.5lb MTB.

Favorite Ride:  White Ranch - Golden, CO (That's why we moved here)......

Little known fact:  My first rock concert at age 4 was Elvis Presley. 

Lisa Hudson - Co-Owner / Accounting

Hometown:  Sterling, CO

Currently: Golden, CO

Experience:  Riding and racing mountain bikes for 11 years.  Cross racing for 3 years

Favorite Bike:  Mountain Bike (I like the dirt) 

Favorite Ride:  Amasa back in Moab

Little known fact:  Climbed 3rd highest peak in North America (Pico De Orizaba)







Ford Isbey - Global Sales Manager

Hometown:  Asheville NC

Currently:  Fort Collins, CO

Experience:  Bike Industry 7 yrs

Favorite bike: Road Bike

Favorite ride: Fort Collins to Estes Park Loop

Little Known fact: 19 years as a real estate agent (I've owned more bikes than houses though)





Sammy Rutherford - Regional Sales Manager (East)  / Marketing Support

Hometown: Jackson, MS

Currently: Denver, CO
Experience: 25 years of cycling experience & 8 years shop experience including Wheat Ridge Cyclery  

Favorite ride:  Mount Evans

Favorite bike:  Road Bike

Little known fact:  First broken bone was on a bicycle, many more followed.... 




Jeff Nitta - Director of Sales / Marketing


Hometown: Detroit, MI

Currently: Broomfield, CO

Experience: Grew up riding bikes and pestering the local bike shop until they hired me - 
Worked for Schwinn when it was cool!  

Favorite ride: Monarch Crest Trail

Favorite Bike:  My cruiser or my pump track bike
Little known fact:  My kids don't think I'm cool anymore 




Kent Fuller - General Manager

Home town : Fort Collins, CO
Currently: Fort Collins, CO

Experience: Have been in manufacturing management for 29 years. 
Involved with Feedback Bike products for 18 years.

Favorite Bike: Stationary Exercise Bike

Favorite Ride: 6:30AM everyday

Little Known fact: Auto Mechanic by training in the 1970’s (before cars had computers onboard).








Tim Allen - Regional Sales Manager (West) / Tech Support

Hometown:  Phoenix, AZ 

Currently:  Golden, CO

Experience: Since the training wheels came off

Favorite bike: The one I'm riding

Favorite ride: Mountains, sunshine, friends and single track.  Appropriately followed by a cold one!  

Little Known fact: I've never had my name on a top tube and I don't own a heart rate monitor, power meter or a bike computer.  




Will Allen - Product Engineer 

Hometown:  Parts Unknown

Currently:  Broomfield, CO

Experience: JRA

Favorite bike: Totally decked out strider with 14"  wheels

Favorite ride: Bike Path 

Little Known fact: I'm scared of the dark




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