Based in Golden, Colorado, Feedback Sports was started by avid cyclist/racer Doug Hudson in 2004 with his development of the Alpine Digital Scale to weigh bicycles. Early on, the scales were successfully distributed through another Colorado company named Ultimate Bike Support, which Feedback Sports acquired in 2008 to add bicycle work stands and storage stands to the Feedback product mix. We have since refined these proven, award winning designs and continue to develop new and innovative products. Our mission is to create products that we are proud of and believe in with a company that our customers feel good about. Our passion for cycling led to an appreciation for high-performing, well-tuned machines and this flows into the products we make. Doug came up with the name Feedback Sports because of engineering’s use of feedback loops and cycles to improve and stabilize systems. This is the goal of our company and our products….using Feedback for improvement. Engineering your advantage.
Employee Profile:
 
Doug Hudson - Founder / President Hometown: Richmond, VA Currently: Golden, CO Experience: Co-Founder of Chrome Bags, engineer and 10+ years of racing Favorite Bike: My new 18.5lb MTB. Favorite Ride: White Ranch - Golden, CO (That's why we moved here)...... Little known fact: My first rock concert at age 4 was Elvis Presley.
Lisa Hudson - Co-Owner / Accounting
 Hometown: Sterling, CO Currently: Golden, CO Experience: Riding and racing mountain bikes for 11 years. Cross racing for 3 years Favorite Bike: Mountain Bike (I like the dirt) Favorite Ride: Amasa back in Moab Little known fact: Can open a beer bottle with my teeth
Ford Isbey - Global Sales Manager Hometown: Asheville NC Currently: Fort Collins, CO Experience: Bike Industry 7 yrs Favorite bike: Road Bike Favorite ride: Fort Collins to Estes Park Loop Little Known fact: 19 years as a real estate agent (I've owned more bikes than houses though)
Sammy Rutherford - Inside Sales / Marketing Support Hometown: Jackson, MS Currently: Denver, CO
Experience: 25 years of cycling experience & 8 years shop experience including Wheat Ridge Cyclery Favorite ride: Mount Evans Favorite bike: Road Bike Little known fact: First broken bone was on a bicycle, many more followed....
Jeff Nitta - Director of Sales / Marketing Hometown: Detroit, MI Currently: Broomfield, CO Experience: Grew up riding bikes and pestering the local bike shop until they hired me -
Worked for Schwinn when it was cool! Favorite ride: Monarch Crest Trail Favorite Bike: My cruiser or my pump track bike
Little known fact: I can ride a unicycle
Kent Fuller - General Manager Home town : Fort Collins, CO
Currently: Fort Collins, CO Experience: Have been in manufacturing management for 29 years.
Involved with Feedback Bike products for 18 years. Favorite Bike: Stationary Exercise Bike Favorite Ride: 6:30AM everyday Little Known fact: Auto Mechanic by training in the 1970’s (before cars had computers onboard).
Tim Allen - Inside Sales / Customer Service  Hometown: Phoenix, AZ Currently: Golden, CO Experience: Bike Shop Sales 5 years, Pro Bike Racer 5 years Favorite bike: Mountain (29er) Favorite ride: All day epic shred with friends on Crested Butte single track! Little Known fact: Could survive on pistachio gelato and espresso
Brad Bingham - Product Engineer .jpg)
Hometown: Vail, CO Currently: Longmont, CO Experience: Bike shop mechanic for several years, bike racing for 15 years Favorite Bike: The one with an engine Favorite Ride: Mt Hood Cycling Classic TT course near Hood River, OR Little Known Fact: I taught Jeff to ride a unicycle
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