Based in Golden, Colorado, Feedback Sports was founded by avid cyclist/racer Doug Hudson in 2004 with his development of the Alpine Digital Scale to weigh bicycles.  Early on, the scales were successfully distributed through another Colorado company named Ultimate Bike Support, which Feedback Sports acquired in 2008 to add bicycle work stands and storage stands to the Feedback product mix. We have since refined these proven, award winning designs and continue to develop new and innovative products.
Our mission is to create products that we are proud of and believe in, while forging long-lasting relationships with our customers. Our passion for cycling led to an appreciation for high-performing, well-tuned machines and this flows into the products we make. Our company's namesake (Feedback Sports) comes from an engineer's use of feedback loops and cycles to improve and stabilize systems. 
This is the goal of our company and our products….using Feedback for improvement. 


Employee Profiles

Doug Hudson - Founder / President

Hometown:  Richmond, VA

Currently: Golden, CO

Experience:  Co-Founder of Chrome Bags, engineer and 20+ years of racing.

Favorite bike: My new 18.5lb MTB.

Favorite ride:  White Ranch - Golden, CO (That's why we moved here)...

Little known fact:  My first rock concert at age 4 was Elvis Presley. 

 Lisa Hudson - Co-Owner / Accounting

Hometown:  Sterling, CO

Currently: Golden, CO

Experience:  Riding and racing mountain bikes since 1999.  Cross racing since 2008.

Favorite bike:  Mountain Bike (I like the dirt). 

Favorite ride:  Amasa Back, Moab.

Little known fact:  Climbed 3rd highest peak in North America (Pico De Orizaba).



 Kent Fuller - General Manager

Home town: Fort Collins, CO
Currently: Fort Collins, CO

Experience: Manufacturing management for 29+ years. 
Involved with Feedback Bike products for 18 years.

Favorite bike: Stationary exercise bike.

Favorite ride: 6:30AM everyday.


  Jeff Nitta - Director of Sales / Marketing

 Hometown: Detroit, MI

Currently: Broomfield, CO

Experience: Grew up riding bikes and pestering the local bike shop until they hired me. Worked for Schwinn when it was cool! 4+ years at Feedback Sports.  

Favorite rideMonarch Crest Trail

Favorite bike:  My cruiser or my pump track bike.
Little known fact:  My kids don't think I'm cool anymore.









 Ford Isbey - Global Sales Manager 

Hometown:  Asheville NC

Currently:  Fort Collins, CO

Experience:  Bike Industry 7 yrs. 6+ years at Feedback Sports. 

Favorite bike: Road Bike

Favorite ride: Fort Collins to Estes Park Loop.

Little known fact: 19 years as a real estate agent (I've owned more bikes than houses though).






 Sammy Rutherford  Eastern Sales Manager

Hometown: Jackson, MS

Currently: Golden, CO
Experience: US Marine Corps 91'-95'. Riding and racing bikes since 1988, with over 13 years in the cycling industry. 
5+ years at Feedback Sports

Favorite ride:  West Elk Bicycle Classic

Favorite bike:  Road Bike



 Tim Allen Western Sales Manager

Hometown: Phoenix, AZ 

Currently: Golden, CO

ExperienceBike shops and restaurants to fund my racing addiction. Racing bikes 19 years, 8 years professionally. 3+ years at Feedback Sports.

Favorite bike: The one I'm riding.

Favorite ride: Mountains, sunshine, friends and single track.  Appropriately followed by a cold one!  

Little known factI don't own a heart rate monitor, power meter or a Garmin.  


 Will Allen - Product Engineer

Hometown: Cedar Falls, IA

Currently:  Westminster, CO

Experience: Mechanical Engineer, racing on two wheels since 1993. 4 years shop experience (Bike World, Iowa). 1+ years at Feedback Sports. 

Favorite bike: Toss-up between the Mountain and Cyclocross bike. 

Favorite ride: The one that gets me off the pavement.  

Little known fact: I drove my car into a cop car the other day.  Well, he just drove off...

sometimes life's OK. 

 Mike Guinta - Product Engineer

Hometown: Palos Park, IL

Currently:  Golden, CO

Experience: Started in a bike shop 15 years ago when I was 14.

Favorite bike: My downhill mountain bike.

Favorite ride: Rainbow Mountain Heli Drop (Whistler)

Little known fact: I've spent more money buying bikes than cars.  I hope to keep it that way. 



 Katie Macarelli - Marketing Coordinator

Hometown: Burlington, CO

Currently:  Golden, CO

Experience: Sales/Marketing for Before that I taught roughly 10,000 kids how to ride bikes with Bicycle Colorado.
Favorite bike: My Mountain wait, my Cyclocross bike...yes.  My Cross bike. 

Favorite ride: The Front-Range (almost) 5280. 

Little known fact: I passed out during the final scenes of the Aaron Ralston movie simply due to the perceived pain.   



 Eric Hockman - Tech Specialist

Hometown: Parker, CO

Currently:  Golden, CO

Experience: Started in a ski tune shop as the bike shop mechanic. Service Manager for Trek (Seattle). Most recently traveled as a Professional Race Mechanic/Event Specialist for Shimano.  

Favorite bike: Anything that takes me on the dirt, but right now my number one is my trail bike.   

Favorite ride: I was lucky to ride some of the best trails all over the U.S. last year.  But the one I keep thinking of is Searle Pass (Colorado Trail).

Little known fact: Due to action sports related injuries, I've got more titanium hardware in my body than I do on any bicycle I own.    





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